Support for remote control manipulation for SNS companies such as Instagram and TikTok is being promoted to target the elderly and advertising markets, and challenge YouTube’s stronghold in the streaming market
Following YouTube, TikTok and Instagram are also developing apps for TV, the information media Deformation reported on the 26th (local time). Social media companies are aiming to secure streaming TV viewers and expand advertising sales.
Meta is developing a TV version of Instagram, according to The Information. The app has the potential to provide short-form content such as Reels in an optimized form for TV. TikTok has also been planning a new app optimized for TV screens for the last six months. Based on this, TikTok plans to expand the number of older viewers and target the TV market with high advertising costs.
Deformation diagnosed that this strategy was greatly influenced by YouTube. Among the advertising-based streaming subscription service platforms in the United States, YouTube has established itself as a platform with the highest TV viewing period. In addition, the increase in viewers over the age of 65 also reached 106% over the past two years.
David Kaufman, head of TikTok’s global product division, said at the Cannes ad festival, “Living rooms are the new front line for us,” adding, “We’re taking it very seriously.”